Is the Human Factor Destined to Become Obsolete?

So, I have to wonder...is the human factor destined to become obsolete?

Sounds like a modern episode of "The Twilight Zone", am I right?

My husband and I were watching "The Founder" and it got me thinking. We, as individuals, go through this ebb and flow of natural to artificial and back again.

Why?

Because it doesn’t always work.

Artificial Intelligence can’t replace the Human Factor. It’s meant for ideas, for brainstorming... AI is a helper, a tool, but not a replacement. It will never have the soul or the heart of what a human can produce.

In the scene from "The Founder", there is a conversation that transpires to swap out real ice cream for powdered milkshake mix. This cuts cost, yes, but it also sacrifices the flavor.

Sure, AI can save you money, but is it sustainable and will it give you the results you need?

Copywriters are like real ice cream, we’re sweet for your business, and our results satisfy.

You can taste the difference in artificial. Always. And just like AI, while it might be a time saver, we can always tell when it’s used.

I know we worry. Many seem to think that they can do more for less with AI. Sacrifice quality. Sacrifice the connection that can be made with their audience.

Recently at an Expo, many AI-reliant businesses were smirking at me, asking how I felt about AI "taking over".

Was I shaking in my flats? Hell no! I smiled.

I’m leaning on the Mel Robbins “Let Them” theory: if people think they can do better with AI, then let them. Because their copy will lack major driving factors that help people connect and relate to their business.

So let them.

To answer the above question if the human factor is destined to become obsolete...the answer is no.

If you're looking for a copywriter and marketer that writes for humans by a human, DM me!