Hey! I'm Conni!
My story begins in New York.
I worked nearly 14 years in the security industry dodging suspect behavior, lewd activity and solving problems, I felt more like Nancy Drew than a security professional because I was always writing.
While security taught me structure, strategy, and how to stay sharp in high-stakes environments, I craved more.
I wanted to actually help people build things, say things, own things...and I wasn't doing that keying "10-04" over a radio.
So in leaving the NY grit and grind behind, I decided to pursue my love for writing, Florida Fresh, and excited for something new. It was time for me to start doing what I love.
I live for helping brands get started and seasoned brands refresh, build sales funnels that will drive customers to their sites, and help support business owners in any way that I can.
I leaned into my coaching background and brought strategy to the process and built something different:
A space where creativity meets clarity.
A service that feels true to me and works hard for you.
Today, I help founders, creatives, and coaches build brands that speak clearly, convert confidently, and reflect who they truly are because they found their voice.

Certificates &
Accredidations
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B.S. Professional Communications
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Life, Wellness, and Holistic Health Coach Accreditation
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Copywriting Certification from The Copy Posse
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Brand Strategy Certification from The Copy Posse
Mentorships
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Copy Posse Spark Program
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Copy Posse Launch Pad Season 6

The Psychological Thriller Connection
I write psychological thrillers and horror romance. These are genres that live and die on the hill of understanding human psychology.
In fiction, what makes the reader turn the page?
Fear. Desire. The need to know what happens next. (That's why people pull all-nighters to finish books. Guilty!)
In copy, what makes a prospect buy?
The same things, actually. FOMO. The desire for transformation. To take them from their pain point to pleasure.
People want to feel something. My job, copy or fiction-related, is to discover that feeling and present it to them.
The prospect dares us to defy their objections. I've got the words to prove it.

