Hi! I'm Conni!
Copywriter & Brand Strategist
My story starts in New York.
For nearly 14 years I worked in security, and I'll be real with you, I felt more like Nancy Drew than anything else. I was always writing, reading the room, and finding the disconnect before it became a crisis.
Security, however, gave me something most marketers don't have: real strategic discipline. How to stay sharp under pressure. How to think three steps ahead. How to spot exactly where something is breaking down.
But I wanted to help people build things. Say the right things. Own their space.
So I traded the New York grind for Florida fresh and went all in on the work I was doing as a side project.
Since 2021 I've been helping established service businesses get clear on their message and build the copy systems to back it up: websites that convert, funnels that move people to action, and brand messaging that finally sounds like them.
What Makes Me Credible
Degrees & Accreditations
BS Professional Communications
Life, Wellness, and Holistic Health Coach Accreditation
Copywriting Certification from The Copy Posse
Brand Strategy Certification from The Copy Posse
Courses
Copy Posse:
Launch Pad Season 5
Posse Eye Challenge [Brand Strategy]
Own the Inbox [Emails]
Mentoring
Copy Posse Spark Program
Copy Posse Launch Pad Season 6
Coaching
Copy Posse Launch Pad Season 7
My Application to be Your Marketer
What You Can Expect from Me:
I am authentic in the way I will always show up for you by being transparent and real. I don’t know everything, and I don’t pretend to. What I don’t have knowledge of, I’m willing to learn. I am a researcher at heart.
I am collaborative byway of the relationships I build with my clients. That is one of the most important things to me. I feel we learn from one another, and how does that work if I close myself off from accepting feedback and taking direction? It doesn’t, so I don’t do that. I take nothing personally.
I strive for every experience to be professional and fun in the sense of I want you to have a memorable experience by adding fun to my recipe! I am extra on the daily, and I will be for you. I will hype you up and celebrate you!
I offer a personalized experience in the way that there is no one-size-fits-all when it comes to copywriting and business. I adapt to you and your needs with attention-to-detail, understanding, mindful of your comfort, and ALWAYS with integrity.
Disclaimer
Great copy is built on strategy, research, and craft. I bring all three to every single project. That said, outcomes depend on a range of factors including market conditions, offer strength, and audience fit. My commitment is always to best practices, honest recommendations, and work I'm proud to put my name on.